How to implement Search Engine Optimization
Before we start discussing various methods and techniques for
search engine optimization, people need to keep it in mind that the SEO should
not be considered as an one time implementation. Rather this should be
considered as a methodology to improvise your website’s position in search
results over a period of time and this needs continuous attention and tuning to
be on the top of search engine results.
Once a website is at the top of search
engine results need not guarantee that it will remain in the same position
after a month’s time. Therefore, search engine optimization is a practice which
every web masters have to conduct on regular interval based on the website’s
position.
(I)
On-Page
Optimization
- Identifying the right key words for Search Engine Optimization
Keywords are critical component
which affects any search results. Google and other search engine look for the
keywords across the text of the webpage.
For various words to be used in the
website, the related keywords can be found at http://gorank.com/seotools/ontology/
Various related keywords can be
compared at: http://www.googlefight.com
A keyword analysis of your
competitor’s website can help formulate keyword for your website.
Top keyword analysis of your
website can be done at: http://www.abakus-internet-marketing.de/tools/topword.htm
This website provides top 10 keyword
analysis of the website along with top single, 2-word and 3-word keyword
analysis.
Finding the right set of keywords
is critical for success in search engine optimization.
Title Keywords: The keyword profiling starts with the Title of the
web page. Title is the sentence which is shown at the top of the webpage. In html
it is shown as (title).
The following are some of the thumb
rules which can be used for the title:
i.
The Title length should be restricted to less
than 64 characters. Search engines tend to ignore the words more above 64
characters
ii.
A good title is the one which starts with the
name of your business or website. Eg: The website is for Startronics and they
sale electronic items online, then the title could be “Startronic – Online electronic
sale” or “Startronics – Tvs, computers, laptops, Cameras and Home Theatres”
iii.
The title should be relevant to the business the
company is in. The title should be such that people are encouraged to click.
iv.
To make the title concise, the stop words can be
removed. Stop word are words like and, &, the, and etc.)
v.
The title needs to be keyword rich which are
commonly searched by people
Meta Tag: This is the tag which is commonly found as <META name="keywords">. Google does not give much importance to the meta tags, but other search engines evaluates the meta tag for keywords. The following are some of the best practices for using meta tag:
i.
The keywords in the meta tag are to be separated
by comma (,)
ii.
No space to be provide between each keyword and
(,)
iii.
No capital letters to be used in the keywords in
the meta tag
Heading Tag:
Google and other search engines
evaluate the text in the heading tags for keywords.
Headings are provided within the html tags of (h1) to (h6).(h2) being the sub-heading of (h1). Every heading in the document is recommended to be keyword rich and relevant to the text and content. In course of making the heading keyword rich, one should not lose focus on the content of the heading. Even though html allows to have 6 levels of heading, it is recommended to have only (h1) and (h2) level of heading.
Headings are provided within the html tags of (h1) to (h6).(h2) being the sub-heading of (h1). Every heading in the document is recommended to be keyword rich and relevant to the text and content. In course of making the heading keyword rich, one should not lose focus on the content of the heading. Even though html allows to have 6 levels of heading, it is recommended to have only (h1) and (h2) level of heading.
Body text:
Search engines crawls though the
body text to match the keywords. Therefore, words in the body text need to have
keywords. There are keyword density
analyzers available over web: http://tools.seobook.com/general/keyword-density/
These tools analyze the keywords
used and counts the number of time each keyword is used in the entire text.
This provides analysis for 1-word, 2-word phrase and 3-word phrase density.
Search engines provides various weightage
on the keyword density.
Image Tag:
Search engines provide less weightage
on the Images in the webpage. The images are not considered for searching
criteria. But the search engines looks for keywords in the (img) tags. Therefore, whenever an image is introduced in the webpage, it is
recommended to add the relevant keywords in the (img) tag.
- Domain name for Search Engine Optimization:
Age of the domain name plays a
critical role in searching the results. The older the domain name is higher the
rank it gets in search results. The
domain name needs to be keyword relevant i.e. some of the keywords which are
relevant to the content of your business should be used for the domain name.
eg: if your business is selling automotive tires, a good domain name can be ‘Alltimetires”.
The availability of domain names
can be obtained at: www.webconfs.com/keyword-rich-domain-suggestions.php
At this site you can provide the
keywords to obtain the available domain names and buy it for monthly
subscription.
- Inbound links:
Inbound links are links from other
websites which lands to your webpage. Google and other search engine give
substantial weightage to the number of inbound links. The search engine
interprets that the page is more and more useful as many external links are
getting landed to this website.
- Outbound links:
Outbound link is the residing link on
your webpage which takes the viewers to another external website. Many search
engines (like Ask.com) gives much weightage to the outbound links.
It is recommended to add relevant outbound
link with page rank greater than 7.
(II)
Off-Page
Optimization
Once the webpage is fully prepared
with on-page optimization, the web-master can look for off-page optimization
techniques. As part of off-page
optimization, the webmaster can submit his website to various directory
submission and link exchanges.
1.
Paid
Directory submission:
The following are some of the paid
directory submission links where the webmaster can submit the website link on
monthly subscription basis:
2.
Reciprocal
Directory submission:
In this links, the webmaster can
submit the website for free but in-return, he/she has to add the reciprocal directory
link in his/her website. The following are some of the reciprocal directory
submission links:
3.
Free
Directory submission:
The following are some of the
links where a webmaster can submit his/her website for free.
(III)
Measuring
the optimization result
Obtaining the result of
Optimization is time consuming. After implementing the search engine
optimization techniques as mentioned above, one needs to monitor the page rank
of the website. The page rank of a website can monitored at: http://www.prchecker.info/check_page_rank.php
Apart from measuring the page
rank, the number of daily visitors on the webpage can be tracked to measure the
performance of SEO
Fine tuning the keywords on a
regular basis, can result in better results in SEO.
To know about How Search Engine Optimization can help grow your business over web: http://arinmukh.blogspot.com/2012/12/search-engine-optimization-way-to-grow_16.html
To know about How Search Engine works: http://arinmukh.blogspot.com/2012/12/how-search-engines-works.html
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