Search Engine Optimization – A way to grow your business on web

In the current day scenario, no business can prosper without having presence over internet. In this Internet era, every business; be it small – local business or large multi-nationals need to maintain their own website through which they sell or service their customer. If anyone is saying they have no presence over web and yet want to prosper in this internet era, they have to go back to their drawing board to re-draw their business strategy.

Most of the consumers go to the web and search the products or services which they are looking for before actually deciding their products. The most common search engines used are Google.com and Bing.com. As per research, it is found that 73% people do not go beyond page 2 of the results shown on their google search and 93% people do not go beyond page 3 of the google search results.

If we take a closure look at the google search results – the first 3 – 4 links on the top of each google search result page are sponsored links. These links are advertisement link or companies who subscribe to google to display their link as sponsored link and always shown at the top whenever a related search is performed. Rest there will be 10 links per page which will display non-sponsored or organic links ie. the links which google provides as search results based on the key words provided for search. It is observed that 85% people do not tend to click on the sponsored search results. Web pages which are displayed at the top of the non-sponsored links on the search result page have maximum chances of getting clicked by the users. Therefore, it is required that your webpage is displayed within top 20 – 30 results on the google search result page to draw maximum attention of the consumer. Herein lies the importance of search engine optimization.

What is Search Engine Optimization (SEO)?

Search Engine Optimization is a process or technique used to improve a website’s ranking in a search engine’s result and therefore make the website available among the top search results of the search engine. This helps the website to move up the listed links in a search result as well as to be shown more frequently in the search results and thereby improving the probability of having more visitors on the website.

Search Engine Optimization broadly involves the following steps:

1. On Page Optimization
2. Off Page Optimization
3. Measuring the Optimization result

Follow the next releases of my blog to know:

i. How Search Engine Works (http://arinmukh.blogspot.com/2012/12/how-search-engines-works.html)

ii. How to implement Search Engine Optimization: http://arinmukh.blogspot.com/2012/12/how-to-implement-search-engine.html